⌗ Service
Strategic IP Consulting
- Duration
- Initial assessment 2–4 weeks · roadmap reviewed annually
Registration alone is not a strategy. When an SME's trademark, patent and design portfolio is not aligned with its export goals, competitor moves and investment plans, the certificates on the wall become decoration. The most common pattern Asil has seen in 31 years is this: right registration, wrong time; right country, wrong class; right product, wrong type of protection.
Our strategic consulting service places the firm's commercial roadmap and its IP portfolio on the same table. The deliverable is a binding IP roadmap: which filings, when, in which countries, with which budget.
§1 Questions we answer
- Before a new product launch: Should we register the brand, the product name, or both? Will they fall into different classes?
- After an export decision: Is the Turkish registration valid in Germany? Madrid Protocol, EUTM, or national filings?
- Before a patent filing: Is the invention truly novel? Utility model or patent? Which PCT countries are strategic?
- Before a funding round: Is our IP portfolio report sufficient for due diligence? How do missing registrations affect company valuation?
- Before a licensing or transfer deal: Is the true ownership of the mark established? Has the share transfer from a former partner been recorded?
§2 Process
| Stage | Duration | Deliverable |
|---|---|---|
| Initial call (free) | 30 min | Needs assessment, scope outline |
| Existing-portfolio audit | 1–2 weeks | Registration inventory, gap & risk list |
| Market & competitor scan | 1 week | Competitor portfolio benchmarking |
| Written IP roadmap | 1 week | 12–36-month filing calendar + budget |
| Verbal briefing | 1 hour | Presentation to the board + Q&A |
§3 Who is this suited for?
- SMEs with 5+ trademarks or patent filings
- Manufacturers planning exports (Madrid + EUIPO + national)
- Startups seeking IP due diligence before a funding round
- Companies in a merger / transfer / share acquisition process
- Corporate clients with 20+ trademarks in portfolio
§4 How we differ
We do not operate on the standard "register and invoice" model. In a first meeting with Salih Aksebzeci, you'll often hear the sentence: "You don't need this filing today." An attorney's ability to say "don't do this" is a luxury that comes with 31 years — a natural part of a profession that has no kickback fees.
Sources
- WIPO IP Strategy for SMEs (2024 edition)
- EUIPO Observatory — IP Contribution to SMEs reports
- SMK 6769 — Industrial Property Code
- Court of Cassation 11th Civil Chamber case law (anonymised references)
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